Guillaume Herbin, serial entrepreneur in the car business

I am a French entrepreneur, born in 1989 in Orléans, and I have worked in the automotive world for more than fifteen years.

In 2010 I co-founded BH Car with a simple idea: rethink the way used vehicles are sold, and build a model capable of reaching far beyond a single branch. Over the years that venture became the BH Group, a nationwide network of more than 100 branches organised around several automotive trades, from brokerage to mechanical repair and auto glass.

But my path is not just the growth of a network. I have also built businesses in digital products and automotive software, driven by the will to create tools that make life simpler for professionals in the sector.

Starting from nothing, I went through the first sales, the first mistakes, the hiring, the growth spurts and the moments of doubt — before building teams and organisations able to run without me day to day. That is probably what best describes my approach: start from an idea, test it in the field, structure it, then create the conditions for it to scale.

After several years in Dubai, I settled in Marrakech, where I now run my businesses, surrounded by teams based in France. I devote my energy to strategy, new projects, investment, and passing on what I know.

A car enthusiast long before I made it my job, I keep a particular interest in cars with character and in the automotive world in all its forms.

Father of two boys, I hold family life as essential. With my wife and my children, we love discovering the world, stringing road trips together and collecting experiences, whether luxurious or perfectly simple. Because in the end it is not things that make memories, but the people you share them with.

At 20, my goal was simple: be able to stop working at 40. I have been able to since I was 35. And yet I have never worked as much as in these last few years — because it is no longer a matter of necessity, but of desire.

Today my ambition is no longer limited to growing companies. It is also to pass on what I have learned, to invest in new projects and, above all, to write the next chapter of my story.