In the news.

Guillaume Herbin is a French entrepreneur born in Orléans in 1989, who has been working in the automotive world for more than fifteen years.

In 2010, he co-founded BH Car with a simple idea: rethinking the way used vehicles are sold, and building a model able to go far beyond a single agency. Over the years, this adventure became Groupe BH, a national network of more than 100 agencies spanning several automotive trades, from brokerage to mechanics and auto glass.

But his journey is not just about growing a network. Guillaume has also built businesses in digital and automotive software, with the goal of creating tools that simplify the daily work of professionals in the industry.

Starting from zero, he went through the first sales, the first mistakes, the hiring, the growth phases as well as the moments of doubt, before building teams and organizations able to run without him day to day. That is probably what best defines his approach: start from an idea, test it in the field, structure it, then create the conditions for it to scale.

After several years in Dubai, he settled in Marrakech, from where he now runs his businesses, supported by teams based in France. He devotes his energy to strategy, new projects, investment, and passing on what he has learned.

Passionate about cars long before they became his profession, he keeps a particular interest in characterful cars and the automotive world in all its forms.