What they wrote.

Guillaume Herbin is a French entrepreneur born in 1989 in Orléans, who has worked in the automotive world for more than fifteen years.

In 2010 he co-founded BH Car with a simple idea: rethink the way used vehicles are sold, and build a model capable of reaching far beyond a single branch. Over the years that venture became the BH Group, a nationwide network of more than 100 branches organised around several automotive trades, from brokerage to mechanical repair and auto glass.

But his path is not just the growth of a network. Guillaume has also built businesses in digital products and automotive software, driven by the will to create tools able to make life simpler for professionals in the sector.

Starting from nothing, he went through the first sales, the first mistakes, the hiring, the growth spurts and the moments of doubt, before building teams and organisations able to run without him day to day. That is probably what best describes his approach: start from an idea, test it in the field, structure it, then create the conditions for it to scale.

After several years in Dubai, he settled in Marrakech, where he now runs his businesses, surrounded by teams based in France. He devotes his energy to strategy, new projects, investment, and passing on what he knows.

A car enthusiast long before he made it his job, he keeps a particular interest in cars with character and in the automotive world in all its forms.